Here are some of the more interesting and important direct mail and marketing news and feature stories from around the web over the past month. We’ve included some of our own thought leadership articles, too. Enjoy.
Events are the key beneficiary of a sustained upturn in total marketing spend, according to the latest Bellwether report. The report is researched and published by S&P Global on behalf of the Institute of Practitioners in Advertising (IPA). The report features original data drawn from marketing professionals and provides a key indicator of the health of the economy.
Every message competes for attention, so the importance of a compelling “Call to Action” (CTA) cannot be overstated. Regular mail can bring an average reply rate of 5 percent to 10 percent; personalized CTAs have been known to perform 202 percent better. The effectiveness of your CTA can make or break your campaign.
For a long time, digital marketing was considered the darling of the ball, with granular metric reporting, hyper targeting capabilities and lower price points than its offline counterparts. However, there’s been a shift on the digital front. Google’s third-party cookie and Apple’s App Tracking Transparency initiative have made targeting more challenging. At the same time, users’ tolerance for digital ads is down. Enter: Direct mail.
Today’s CRM has transformed beyond recognition from the past. The number of marketing touchpoints has increased ten-fold in the last decade alone. The explosion of new channels, data, marketing technology and automation has made customer journeys faster, more complex, and more demanding, yet so much more personalized and powerful. Here’s a look at what you should know.
At PFL, our mission goes beyond providing products. We strive to empower businesses to thrive while having a positive impact on the environment and society. With this ethos at our core, we're excited to share with you our latest offerings for the Spring of ‘24.