Here are some of the more interesting and important direct mail and marketing news and feature stories from around the web over the past month. We’ve included some of our own thought leadership articles, too. Enjoy.
The direct mail marketplace continued to evolve over the last 12 months, adjusting to cooling inflation, solid economic growth, and the continuing implementation of USPS’s “Delivering for America” plan. These 12 trends represent a good cross-section of what’s going on in the direct mail marketplace.
In an era dominated by digital marketing, where emails flood inboxes and social media feeds are saturated with promotional content, businesses are rediscovering the power of a more traditional marketing approach—direct mail. Recent research indicates that 35 percent of consumers have made a purchase, a payment, or a donation in the past year as a result of receiving direct mail.
It’s hard to captivate people fatigued by digital engagement methods. That’s why modern businesses have an engagement problem, not a reach problem. However, in today’s digital age, many businesses still underestimate the power of direct mail. Whether you’re a small business owner or an enterprise, here are the Top 10 direct mail basics that will get you going on the right track.
Longtime business owners are probably quite familiar with the ins and outs of using traditional marketing, such as direct mail. For those who have experience exclusively with digital marketing efforts, there are several key pieces of information regarding print marketing that you want to be aware of before making the transition.
Direct mail can be an incredibly effective marketing tool, helping your brand stand out from the crowd and driving your customers to act. If you are curious about direct mail marketing but not sure where to start, try this interactive tutorial by the United States Postal Service. It will walk you through everything you need to know, along with helpful resources and expert tips along the way.
Discover how to transform your direct mail programs into memorable moments that bridge the gap between your brand and your audience. Join an expert panel as they share their experience and tips for turning mail into milestones, driving engagement across the customer lifecycle, and fostering lasting connections.
Sam Altman, CEO of OpenAI, asserts that artificial general intelligence (AGI) will dramatically transform marketing, with 95 percent of tasks currently performed by marketing agencies, strategists, and creative professionals being handled by AI. While Altman's vision seems futuristic, the integration of generative AI into marketing tasks is already underway.
Hinge Health’s direct mail campaigns had long been sent out manually. As time went on, the marketing team really needed to scale, but the system was too manual, cumbersome and prone to error. What’s more, they were spending a lot on direct mail but couldn’t easily predict all the costs involved. PFL and Iterable stepped in to help.
There are a lot of forces rocking marketing these days and they don't all start with AI. The good news is that enterprises are leaning more on marketing as the discipline closest to the customer. Based on his conversations with CMOs across the globe and marketing surveys, the Salesforce Marketing Cloud SVP Strategy offers 14 candidates for the biggest trends in marketing today.
It’s critical to put the right message in the right form in front of customers at the right time. Direct mail plays a key role here. Ultimately, CMOs that focus on customer engagement are poised for far greater success.
