Here are some of the more interesting and important direct mail and marketing news and feature stories from around the web over the past month. We’ve included some of our own thought leadership articles, too. Enjoy.
The advertising industry is facing rising digital ad costs along with more data privacy regulation, forcing marketers and advertisers to reconsider their digital strategies. Agency execs say they are suggesting diversification even beyond digital into traditional channels, like direct mail, to all clients.
Here, Forbes Communications Council members share compelling use cases for organizations to embrace direct mail. From personalizing customer engagement to rekindling dormant relationships, here's why direct mail still has a place in the digital marketing landscape.
When direct mail is elevated, it becomes more than just mail. Mail can certainly be more than sheets of folded paper in your mailbox, or a package left on your doorstep. The “More Than Mail” concept empowers every marketer to transcend the expected and the forgettable to fashion powerful experiences for customers and prospects.
Despite the apparent threats to the future of direct mail, many believe it will continue to thrive in the face of threats from the advancement of the digital world continue. Direct mail offers the advantage of tangibility—it provides a sense of touch, smell, and sight that many digital tools lack nowadays. It gives a feeling of nostalgia.
While the economic outlook remains uncertain next year, investments into marketing channels, new and old, are expected to grow in the small business sector. Here is a collection of ideas that reveals which marketing channels look most potent for small businesses in 2024—and which you should consider incorporating into your own strategy.
As spring approaches, seasonal businesses of all sizes are gearing up to make the most of the timely opportunities available. One powerful tool in their marketing arsenal is the direct mail campaign—particularly those utilizing flat mailers.
It’s easy to discount offline marketing tactics as digital becomes the standard across industries, but don’t be fooled — offline tactics can still be effective in our digital-first world. Even the most successful digital marketing campaign can and should be accompanied by traditional marketing methods for the best possible results.
In a world dominated by digital, the allure of receiving physical mail still sparks a sense of excitement. However, within this realm of physical mail, there’s a choice to be made: traditional direct mail or the USPS Every Door Direct Mail (EDDM) service? Read on to find out more.
It’s hard to overstate how broad the marketing strategies of small businesses have become. Before the Internet, small companies relied on print and traditional media advertisements, cold calling, and tight business networks. Here are a few marketing channels many small businesses are considering for 2024.
As a leader in the direct mail marketing-automation world, PFL hears a lot from our customers. We hear the good, the bad, we get suggestions, and we get new ideas. Of all the questions, these are the three we get asked the most: “How do I reach people?”; “How can I prepare for a cookie-less future?”; and “How do I know what to send to create an impactful experience?”