Here are some of the more interesting and important direct mail and marketing news and feature stories from around the web over the past month. We’ve included some of our own thought leadership articles, too. Enjoy.
A handful of trends have been slowly emerging in marketing and are set to become key elements of winning marketing strategies in 2024. Unsurprisingly, perhaps, some of those revolve around the use of technology. At the same time, there is a distinct trend toward human connection. Marketers can make use of both to benefit their brands.
Planning a marketing campaign is much more complicated than it used to be. Budgets are a key consideration, and some marketers might be tempted to abandon print in favor digital. Unfortunately, the sheer volume of electronic messages peppering today’s consumers can make it difficult to capture an audience’s attention. Here’s a look at how printed communications can still wield an irresistible power.
The “2024 Winter Lookbook: Renew in the New Year” is all about purposeful, responsible, and sustainable direct mail solutions available from PFL. The full-color catalog suggests that 2024 is the perfect time to refresh your campaigns; renew your commitment to sustainability and social responsibility; reimagine what’s possible for your business.
Staying ahead of the curve in marketing is essential for companies seeking to thrive in 2024 and beyond. As technology changes the way marketers operate, it's important to stay informed. Here, Forbes Communications Council members explore the key marketing trends that are set to shape the landscape in 2024.
In a world dominated by digital, the allure of receiving physical mail still sparks a sense of excitement and importance to consumers—even younger, digital native generations report they value receiving direct mail. However, within this realm of physical mail, there’s a choice to be made: traditional direct mail or the USPS Every Door Direct Mail (EDDM) service?
The thought of artificial intelligence swooping in to someday make all of our jobs redundant might seem like quite a stretch, but there’s no question that AI has arrived, and it is encroaching on many areas of business. Here’s one take on the impact of AI and what it might mean for marketers in the future.
Forget flashy ads and vanity metrics. 2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, but passionate fans who provide recurring revenue. Here’s how to structure marketing experiments that move users from acquisition to revenue and beyond.
With CES 2024 behind us, it’s clear many in marketing and beyond see plenty to be excited about with AI—and also plenty to be fearful about in the coming year. Unsurprisingly in Las Vegas last week, AI was inarguably one of the hot topics. Major brands and startups alike spent the week touting new AI chatbots for everything from cars and bikes to smart TVs and personal devices.
The United States Postal Service (USPS) wants to revitalize direct mail marketing and thereby unveiled an incentive program for 2024 designed to boost First-Class and Marketing Mail volumes. With postage credits as the carrot, the USPS is set to reposition physical mail as a competitive player in the digital age's marketing arena.
Direct mail marketing remains effective due to its ability to stand apart from a vast array of online marketing messages. Its tangible format provides an excellent opportunity for businesses to make a long-lasting impression on their desired audience. Here’s a look at how visually appealing direct mail designs can maximize effectiveness of campaigns.