Here are some of the more interesting and important direct mail and marketing news and feature stories from around the web over the past month. We’ve included some of our own thought leadership articles, too. Enjoy.
Direct mail influences holiday purchases for 77 percent of shoppers, a study by Epsilon reports. By comparison, just 41 percent of respondents say online banner ads influence their decisions. So, why the love for direct mail? Respondents say direct mail usually includes some kind of discount. Respondents enjoy looking at mailers in a leisurely fashion with many also saying they simply get too many emails.
As a leader in the direct mail marketing-automation world, PFL is asked a great many questions. Of all the questions, there are three we get asked the most: 1. How do I reach people? 2. How can I prepare for a cookie-less future? 3. How do I know what to send to create an impactful experience? Read on for the answers and then apply the knowledge to your marketing campaigns.
It’s hard to imagine the future of ABM without AI at the center. Yet, we’re only at the beginning of this story. While the objectives for ABM won’t change, the context has been radically altered. We still need to figure out the best ways to select the right accounts, collaborate with sales, and build meaningful connections with customers and prospects. Join our upcoming virtual event for novel ideas, inspiration, and practical recommendations for accelerating ABM’s impact in 2024 and beyond. Register here.
About 58 percent of marketers have more budget allocated to direct mail in 2023 versus 2022. And nearly 60 percent of brands that use direct mail are reporting solid ROI. Additionally, engagement rates with paper-based marketing can reach up to 96 percent. With numbers such as these, more marketers are turning to both the physical and online worlds for automated campaigns that yield high ROI.
PFL’s resource center is even more valuable and useful with its recently redesigned layout. Check out features such as the new direct mail revenue calculator. Plus, stay up to date with all the latest articles, videos, and event replays—all in a space built with better navigation and functionality.
The conventional approach to content marketing has been undergoing significant changes. Traditional advertising and agency-produced content are no longer the gold standard they once were. Brands are increasingly distancing themselves from these strategies, opting instead to tap into the authenticity and reach of influencers. With this shift in marketing dynamics, here’s a look at why the role of influencers is more pivotal than ever.
Discover five powerful planning tips to help make your path to direct mail marketing a success. This article breaks down step-by-step how to calculate and use your CPM, break-even numbers, response rates, and postage options to deliver campaigns that yield top results.
Over the past several years, organizations across all industries have faced numerous unprecedented disruptions, including a global pandemic, Russia’s invasion of Ukraine, climate-related events, and natural disasters. The reality is that the frequency and severity of disruptions to business operations will only continue to increase. This is especially true for the financial services sector.
The holiday season offers a prime opportunity for businesses to connect with their prospects, customers, partners, and employees through festive direct mail campaigns. PFL streamlines the entire direct mail process, ensuring a stress-free experience for you to make meaningful connections with everyone on your list. Watch the video replay of the webinar, “Strategic Holiday Planning: How Celebrating Your Customers Leads to Revenue”, and apply the techniques and ideas to your campaigns.
The Marketing category of Fast Company’s Innovation by Design Awards honors the most creative advertising campaigns. This year’s winner, Yeti’s “Year in Preview,” is a digital tool that auto-generates a 2023 calendar filled with more than 130 seasonal outdoor events and activities curated specifically for users. Read on for the details and the other honorees.