VomelaView explores the ideas shaping how brands show up in the physical world.

Each issue brings together insights and inspiration across industries—demonstrating in words and pictures how environments, experiences, and tangible touchpoints influence attention and connection, turning busy consumers into loyal customers.

Brand Strategy: The Future of Multisensory Marketing
WGSN

As a coping strategy amid the polycrisis, consumers are seeking joy and laughter through the products and experiences they purchase. Creative multisensory marketing campaigns can play a key role in boosting this positive emotional state. Discover why joy is such a critical emotion to help consumers cope with their current reality. 

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The Hot New Trend in Marketing: Hating on AI
Business Insider

Within throwing distance of Apple stores around Manhattan and Google's New York HQ, bus stop posters teased the Big Tech giants. "AI can't generate sand between your toes," one reads. "No one on their deathbed ever said: I wish I'd spent more time on my phone," said another. The ribbing came from Polaroid, promoting its point-and-click Flip camera. Learn more about why real experiences are in demand.

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From Coca-Cola to OpenAI, Brands Are Betting Bigger on OOH
OAAA (Out of Home Advertising Association of America)

Brands are increasing their investment in out of home (OOH) advertising, driving U.S. OOH revenue up 10.7% in the second quarter of 2026 to $3.16 billion. The growth was broad-based, with digital OOH, technology and AI advertisers, financial services and major live events all contributing to the momentum.

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The Psychology of Physical Marketing: Why Tangible Touchpoints Still Win

MarketingProfs

It's easy to assume screens are the future in our digital-first world. Emails, display ads, social media, and virtual events—not to mention all the ads and product placements on streaming TV. And yet, physical marketing continues to outperform expectations in ways digital can't. Why? Because the human brain responds differently to physical experiences. Here’s how.

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Success Story

‘Switch’ and Coke: The Wrap That Refreshes
Vomela

Coca-Cola Kokomo trucks worked hard but said very little. Their beverage bodies carried the familiar red-and-script treatment. The box trucks carried almost nothing. What the company wanted wasn’t just fresher graphics; it was the ability to keep the fleet’s messaging current. Their introduction to Vomela Switch™ began with skepticism and ended with enthusiasm, as speed, durability, and quality helped take their latest promotions on the road.

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