Here are some of the more interesting and important direct mail and marketing news and feature stories from around the web over the past month. We’ve included some of our own thought leadership articles, too. Enjoy.
According to the National Retail Federation, back-to-school spending could reach $39 billion this year. With the right marketing strategies, businesses can capitalize on back-to-school shopping to bring in more sales and revenue. Here’s a look at six low-cost marketing ideas for the back-to-school season.
Our early holiday gift to you: Tips to help you create unforgettable seasonal direct mail campaigns. Whether you're a marketing manager, small business owner, or retail marketing specialist, these insights will help you make your holiday direct mail experience a happy and successful one. It’s never too early to get holiday ready.
Direct mail marketing has been a staple of business outreach for decades, and some of the latest research shows that direct mail is not only surviving but thriving in 2024. Here’s a look at some of the data and what it means for brands.
In this replay of our recent virtual event—a roundtable discussion exploring how direct mail can play a powerful role at every stage of your customer journey—you will discover how to integrate direct mail into your marketing mix to strengthen customer relationships and stand apart from the digital sea of sameness.
Amazon has undeniably redefined consumer expectations across industries, and banking is no exception. Some of these expectations are challenging for banks to deliver on amid stringent regulations. Fortunately, a surprising tactic is emerging to reset banks’ competitive edge: individualized experiences delivered to the mailbox.
This autumn, we’re celebrating products that combine affordability with the essence of the season. Our "Fall Lookbook" features items designed to elevate your brand and boost customer engagement. There’s something for everyone—and every budget—in this collection.
There has been some talk about the decline in the volume of direct mail. However, much is also being made about the direct mail’s increase in effectiveness when it does arrive. Recent data shows that direct mail’s effectiveness is fueling its comeback—as if it ever went away.
You’re invited! Join us at DELIVERED 2024—The World’s Largest Direct Mail Virtual Conference. Attendance is free, but space is limited, so make sure to save your spot.
