Here are some of the more interesting and important direct mail and marketing news and feature stories from around the web over the past month. We’ve included some of our own thought leadership articles, too. Enjoy.
Direct mail and its minions are the stars of the horror flick, “Be Very Afraid... Here Comes Direct Mail.” For some reason, the idea of bringing direct mail into the mix scares the bejeebers out of the most serious and stalwart marketers. But, fear not: Direct mail can’t hurt you any more than the movie ghouls and ghosts can.
Strategies to improve direct marketing ROI, including targeting the right audience, crafting compelling offers, enhancing direct mail design, and utilizing multi-channel marketing are all addressed here.
Our early holiday gift to you: These tips to help you create unforgettable seasonal direct mail campaigns. Whether you're a marketing manager, small business owner, or retail marketing specialist, these insights will help you make your holiday direct mail experience a happy and successful one. It's never too early to get holiday ready.
Marketreach, a marketing authority on commercial mail, has launched its latest B2B advertising campaign, Totally Mailed It. The campaign is a bold call to arms about the power of direct mail featuring well-known and influential leaders from across marketing.
While we all don’t have the resources and budget to reach this level of direct marketing, here are 10 the most successful and memorable winter holiday campaigns from the last decade that can serve as an inspiration.
Here’s some practical advice on how to conduct effective direct mail campaigns. Defining campaign objectives, implementing multi-touch campaigns, and optimizing timing are just some of the strategies discussed that are applicable to SMBs as well as enterprises.
A fairly comprehensive guide covering the power of direct mail marketing in 2024, its resurgence, integration with digital channels, and predictions for the future. It also offers advice on how to stay ahead in the evolving landscape of direct mail marketing.