Here are some of the more interesting and important direct mail and marketing news and feature stories from around the web over the past month. We’ve included some of our own thought leadership articles, too. Enjoy.
Digital media has forever altered the ad industry by creating new ways of reaching and engaging consumers. The ability to reach a consumer wherever and whenever means marketing is increasingly about building an effective media plan that matches messages to audiences across all channels. This has led to a union of two channels that may seem distant if at all aligned: direct mail and digital.
For too many, direct mail is synonymous with outdated, one-way communication that comes with complicated processes, a high cost, and an environmental toll. But, in reality, direct mail is a versatile, engaging, and dynamic force in modern marketing. It can serve as a powerful tool across every stage of the customer lifecycle. Learn how.
Google, which has been asserting since 2020 that it would stop passing third-party cookies in the Chrome browser, is planning to abandon that course. However, the tech giant said recently that, given the amount of impact it would have across the digital ad industry, it’s exploring another plan that keeps third-party cookies, but gives consumers more options on how their data is used.
The shift from traditional marketing toward a digital approach has been in full swing for some time. Now, however, it appears that the pendulum is swinging back. The direct mail revival is here. Right now, direct mail is growing in popularity, and we as marketers must take advantage of this trend. So, how do we do this in the digital era?
Much of the hype around AI in the marketing world revolves around how the technology will reshape the creative side of brand work. In reality, the real advancements have been happening behind the scenes. AI is changing how to find, organize and manage the insights, strategy, and execution.
With direct mail, brands can deliver one-to-one personalization— no matter the physical nature of the items (flat or dimensional), no matter who the sender, no matter who the recipient. Among the more popular and robust direct mail pieces are postcards, which offer a refreshing and effective way to engage with your audience. Whether you're a marketing professional in an enterprise, a small business owner, or a real estate agent, postcards can enhance your promotional strategies.
