Here are some of the more interesting and important direct mail and marketing news and feature stories from around the web over the past month. We’ve included some of our own thought leadership articles, too. Enjoy.
Artificial intelligence is having the same dynamic impact on marketing as on other fields, making efforts faster and more efficient, generating content and automating tasks to streamline workloads and reach new audiences.
In today's rapidly evolving business landscape, effective marketing is not just about reaching your audience but engaging with them in meaningful ways. This collection of case studies—PFL’s greatest hits—showcases the transformative impact of such solutions on diverse industries. (Short form-fill required.)
Building a thriving business involves more than only an exceptional product or service. The real challenge lies in showcasing that product or service effectively to a wide audience. Marketing, therefore, is the backbone of any successful enterprise.
Marketing is particularly well suited for adopting generative AI because it is an iterative, creative, and dynamic practice that relies on the types of media — texts, images, video. This is one of the reasons why many of the first B2B GenAI use cases were for marketing.
Direct mail marketing remains one of the most effective ways to reach your audience. Despite the ubiquity of digital marketing—email, ads, social, etc. —physical mail can capture attention and drive engagement in ways no other medium can.
