After in-person events, personalized and integrated direct mail is the next most powerful channel for engagement.

So how do you integrate direct mail into your programs when your audience moved?

PFL marketing experts will share how they built a home address campaign that is driving excellent results after just two days:

• 25% email open rate
• 14% CTR
• 45% landing page conversion rate

Join the webinar to:

• Get practical how-to steps for setting up your preferred address campaign.
• Approach your audience with sensitivity and a “helper” mindset.
• Discover tips for making your brand experience memorable.
• Learn how to safely use preferred addresses without overwriting business contact info.
• Keep your 2020 goals on track!