PFL.com

Creating an effective nurture stream is easier said than done, but even if you do your due diligence, there’s no guarantee of success.

Join Cheri Keith, Senior Research Analyst at SiriusDecisions, Lauren Mead, CMO of Timetrade, and PFL’s CMO Daniel Gaugler on April 4th, 2019 at 10:00 AM PDT as they discuss their experiences in creating impactful, effective nurture streams that are tailored to your prospects and help you close deals faster and more effectively.

During our session, you’ll gain:

An understanding of how to rethink nurture
An approach to using buyer interactions for nurture program design
A plan for evolving your nurture capabilities using process, data, technology, and cross-channel orchestration

Cheri Keith

Senior Research Analyst, SiriusDecisions

Cheri is a Senior Research Analyst at SiriusDecisions, covering brand, communications and demand strategies, as well as related agencies and technology. She drives the conceptualization, writing and delivery of research deliverables, including research briefs, process models and frameworks. She presents at SiriusDecisions and industry events, and interacts directly with clients to review research findings, discuss business-related problems/issues and provide guidance. Cheri also leads the product management of the Technology and Services Provider offering.

Lauren Mead

Chief Marketing Officer, TimeTrade

Lauren is responsible for TimeTrade’s marketing strategy and execution, including branding, messaging, demand generation, digital and product marketing, and public relations. She joined the company in 2016 with more than 10 years of B2B technology marketing experience. Prior to TimeTrade, Lauren was senior director of marketing for ClickSoftware. She earned a bachelor’s degree in marketing from Merrimack College and an MBA in marketing from Bentley University.

Daniel Gaugler

Chief Marketing Officer, PFL

Daniel is responsible for the creation and execution of PFL’s strategic marketing initiatives, generating demand and evolving the company’s brand. He draws from a strong technology background and has been with PFL for over 14 years.

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